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International Portfolio Analysis and Strategy: The Challenge of the 80s

Author

Listed:
  • Yoram Wind

    (University of Pennsylvania)

  • Susan Douglas

    (New York University)

Abstract

This paper suggests an operational approach to strategic planning for international marketing using a portfolio perspective. The need for such a perspective is discussed, followed by an examination of current approaches to international business portfolio analysis and strategic planning. A new approach to international portfolios, based on a combined stochastic dominance and analytic hierarchy process approaches, is suggested. The data requirements and analysis of this approach are outlined and the issues and challenges in the design and implementation of an international business portfolio system are discussed.© 1981 JIBS. Journal of International Business Studies (1981) 12, 69–82

Suggested Citation

  • Yoram Wind & Susan Douglas, 1981. "International Portfolio Analysis and Strategy: The Challenge of the 80s," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 12(2), pages 69-82, June.
    • Handle: RePEc:pal:jintbs:v:12:y:1981:i:2:p:69-82
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    Cited by:

    1. Clegg, Jeremy & Lin, Hsin Mei & Voss, Hinrich & Yen, I-Fan & Shih, Yi Tien, 2016. "The OFDI patterns and firm performance of Chinese firms: The moderating effects of multinationality strategy and external factors," International Business Review, Elsevier, vol. 25(4), pages 971-985.
    2. Colm Kearney & Frank Barry, 2005. "MNEs and Industrial Structure in Host Countries:A Mean Variance Analysis of Ireland’s Manufacturing Sector," The Institute for International Integration Studies Discussion Paper Series iiisdp023, IIIS.
    3. Zanakis, Stelios H. & Mandakovic, Tomislav & Gupta, Sushil K. & Sahay, Sundeep & Hong, Sungwan, 1995. "A review of program evaluation and fund allocation methods within the service and government sectors," Socio-Economic Planning Sciences, Elsevier, vol. 29(1), pages 59-79, March.

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