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Family Purchasing Roles in Two Countries

Author

Listed:
  • Robert T Green

    (The University of Texas at Austin)

  • Isabella C M Cunningham

    (The University of Texas at Austin)

Abstract

This paper examines family decision-making roles among samples of consumers from the United States and Venezuela. The findings suggest considerable differences between the manner in which family purchasing decisions are made in the two countries for a wide variety of products and services. In general, the results indicate the dominance of the husband within the Venezuelan sample, whereas the U.S. sample is characterized by more joint husband/wife decisions.© 1980 JIBS. Journal of International Business Studies (1980) 11, 92–96

Suggested Citation

  • Robert T Green & Isabella C M Cunningham, 1980. "Family Purchasing Roles in Two Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 11(1), pages 92-96, March.
  • Handle: RePEc:pal:jintbs:v:11:y:1980:i:1:p:92-96
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    Cited by:

    1. Jane E. Workman & Seung-Hee Lee & Kwangho Jung, 2019. "Trendsetting, Cultural Awareness, Cultural Receptivity, and Future Orientation among the Young Generation of Chinese College Students: Trendsetters Critically Matter," Sustainability, MDPI, vol. 11(20), pages 1-17, October.
    2. Jun Nagayasu, 2021. "Life Cycles and Gender in Residential Mobility Decisions," The Journal of Real Estate Finance and Economics, Springer, vol. 62(3), pages 370-401, April.

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