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Compra de muebles de madera con características sostenibles
[Purchasing wooden furniture with sustainable characteristics]

Author

Listed:
  • Hilda Helena Estrada López

    (Universidad Simón Bolíva)

  • Adriana Marcela Cáceres-Martelo

    (Universidad Sergio Arboleda)

  • Sadan De la Cruz-Almanza

    (Universidad de Pamplona (Colombia))

  • Marcela Navia-Núñez

    (nvestigadora de Infocaribe)

Abstract

El mobiliario es una necesidad en la vida moderna, tanto para las actividades individuales como las sociales. Su producción demanda gran cantidad de recursos y los fabricantes han trabajado en mitigar sus impactos ambientales. Con este estudio se investigó si las características de estos productos sostenibles influyen en las decisiones de compra. Se aplicaron 1.756 encuestas, de preguntas cerradas, en Colombia, Argentina, El Salvador y México, dentro del marco de aspectos relacionados con compras de muebles de madera para el hogar. Un modelo logit multinomial reveló que la probabilidad de compra de muebles a empresas comprometidas con la recuperación y el reciclaje aumenta cuando el comprador es mujer, ha cursado posgrado y tiene altos ingresos. Esta información puede ayudar a las empresas a diseñar campañas de comunicación para reforzar su presencia en estos segmentos y atraer otros

Suggested Citation

  • Hilda Helena Estrada López & Adriana Marcela Cáceres-Martelo & Sadan De la Cruz-Almanza & Marcela Navia-Núñez, 2025. "Compra de muebles de madera con características sostenibles [Purchasing wooden furniture with sustainable characteristics]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 39, pages 1-20, June.
    • Handle: RePEc:pab:rmcpee:v:39:y:2025:p:1-20
    DOI: https://doi.org/10.46661/rev.metodoscuant.econ.empresa.10922
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    More about this item

    Keywords

    Decisión de compra; muebles; productos sostenibles; modelo logit; compras femeninas; Purchase decision; furniture; sustainable products; logit model; female shopping;
    All these keywords.

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

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