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El impacto del deterioro medioambiental del Mar Menor en los precios de Airbnb
[The environmental degradation impact in Mar Menor]

Author

Listed:
  • Fernández Ferrero, María del Mar

    (Universidad Politécnica de Cartagena (España))

  • Teruel Gutiérrez, Ricardo

    (Universidad Politécnica de Cartagena (España))

  • Maté Sánchez-Val, Mariluz

    (Universidad Politécnica de Cartagena (España))

Abstract

En 2008, la empresa Airbnb inició su actividad convirtiéndose en la empresa de oferta de alojamientos más representativa de economía colaborativa con más de 6.500.000 alojamientos en todo el mundo. Si bien se han realizado aplicaciones de modelos hedónicos sobre el mercado de alojamientos turísticos de este tipo de plataformas, la literatura sobre cómo afectan los factores relacionados con la contaminación medioambiental en este contexto es escasa. Los problemas de contaminación del agua marina preocupan a un gran número de ciudadanos de la zona turística del Mar Menor (región de Murcia). Gracias a los avances en bases de datos micro-territoriales de carácter abierto (como los datos obtenidos por el Satelite Senitel 3 de la Agencia Espacial Europea) podemos mejorar la precisión de los modelos hedónicos y determinar cuál es el impacto económico de la contaminación del agua marina en el precio de las ofertas de Airbnb localizadas en las zonas costeras. Este es el objetivo del presente estudio. Los resultados muestran un impacto significativo de niveles elevados de contaminación marina reduciendo los precios de los alojamientos Airbnb de la zona del Mar Menor. Por tanto, los gerentes de los servicios turísticos de esta zona tienen incentivos para adoptar medidas estratégicas con el fin de mejorar la situación medioambiental de la laguna.

Suggested Citation

  • Fernández Ferrero, María del Mar & Teruel Gutiérrez, Ricardo & Maté Sánchez-Val, Mariluz, 2022. "El impacto del deterioro medioambiental del Mar Menor en los precios de Airbnb [The environmental degradation impact in Mar Menor]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 34(1), pages 446-465, December.
    • Handle: RePEc:pab:rmcpee:v:34:y:2022:i:1:p:446-465
    DOI: https://doi.org/10.46661/revmetodoscuanteconempresa.6202
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    References listed on IDEAS

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    1. Ert, Eyal & Fleischer, Aliza & Magen, Nathan, 2016. "Trust and reputation in the sharing economy: The role of personal photos in Airbnb," Tourism Management, Elsevier, vol. 55(C), pages 62-73.
    2. Zhihua Zhang & Rachel J. C. Chen & Lee D. Han & Lu Yang, 2017. "Key Factors Affecting the Price of Airbnb Listings: A Geographically Weighted Approach," Sustainability, MDPI, vol. 9(9), pages 1-13, September.
    3. Ching-Fu Chen & R. Rothschild, 2010. "An Application of Hedonic Pricing Analysis to the Case of Hotel Rooms in Taipei," Tourism Economics, , vol. 16(3), pages 685-694, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    modelos hedónicos; Airbnb; contaminación marina; bases de datos abiertas; hedonic models; Airbnb listings; marine pollution; open databases;
    All these keywords.

    JEL classification:

    • C2 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables
    • D16 - Microeconomics - - Household Behavior - - - Collaborative Consumption
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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