Challenges of Executive Leaders in the Context of the COVID-19 Crisis. Aspects from the International and Romanian Environment

The effects of the pandemic crisis are complex, affecting all areas of activity, from global to individual The health crisis is changing the dynamics of the market, the structures, processes and internal procedures of organizations. In the face of these new situations, leaders are forced to find ways to manage the changes that have taken place. Starting from the context of leadership as a combination between the vision and the clear strategy that a leader has on his business, together with his ability to communicate it correctly and clearly to his employees and those who follow him, we consider that leaders have never been more stimulated to demonstrate their visionary talent and charisma, as in the new conjuncture. The qualities of a leader are to build something new. How and in what way, the leaders overcame the obstacles of the pandemic, giving a new impetus to their business, the practical reality shows us. The study is meant to bring a better understanding of the challenges facing executive leaders in the international and Romanian environment.