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Implementation Assessment Approach for Market-Driven Projects

Author

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  • Elena Dobre

    (“Ovidius†University from Constanta)

Abstract

This work in progress study presents a retrospective causal link between implementation assessment and project financing decision, in the corporate context. We focus on market driven projects and their implementation challenges. This strategic corporate approach has led to numerous benefits and boosts the firms’ performance. The main objective of this research is to investigate how companies manage: (i) financing a market-driven project and, (ii) implementation when introducing the projects results on the markets. Further, it may propose models which companies can utilize in order to successfully introduce the projects results in specific business sectors. Research methodology is an investigating survey based on a questioner emerged from literature review of project implementation. The research question is: What are the key factors of success for market-driven projects? Conclusion is that only profitable projects are selected for financing and this depends upon calculating or estimating the key factors of a successful project implementation.

Suggested Citation

  • Elena Dobre, 2021. "Implementation Assessment Approach for Market-Driven Projects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 671-680, December.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:671-680
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    References listed on IDEAS

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    1. Avimanyu Datta, 2011. "Information Technology and Firm Innovations: A Review and Extension Explicating the Role of Networks, Capabilities, and Commercialization of Innovation," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 2(4), pages 45-63, October.
    2. Edwin Saidi, 2011. "Technology-Push or Market-Pull?: A Model for Managing the Innovation Process in Malawian Firms," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 2(4), pages 33-44, October.
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      More about this item

      Keywords

      market-driven projects; business case; project financing; successful implementation assessment;
      All these keywords.

      JEL classification:

      • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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