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Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online

Author

Listed:
  • Ana-Maria Neculai

    („Ovidius†University of Constanța, Romania)

  • Alexandra Popa

    („Ovidius†University of Constanța, Romania)

  • Luiza-Madalina Cima

    („Titu Maiorescu†University of Bucharest, Romania „Ovidius†University of Constanța, Romania)

Abstract

Globalization, technical progress, the trend towards digitization are phenomena with a strong impact on markets all over the world. To a large extent, the trends of digitization and online purchases were accelerated during the COVID-19 pandemic, causing major changes in consumption habits.The objective of this paper is to study the new trends in consumer behavior regarding the purchase of pharmaceutical and cosmetic products, as well as the influence of factors from the online environment on the purchase decision and on the perceptions and attitudes of the respective consumers.

Suggested Citation

  • Ana-Maria Neculai & Alexandra Popa & Luiza-Madalina Cima, 2022. "Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 659-666, September.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:659-666
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    More about this item

    Keywords

    consumer behavior; online pharmacies; e-commerce;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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