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Commonalities and Dissimilarities in the Process of Innovation Management. A Comparable Perspective Based on Business Size

Author

Listed:
  • Ioana Maria Popescu (Iacobescu)

    (The Bucharest University of Economic Studies, Romania)

  • Rodica Pamfilie

    (The Bucharest University of Economic Studies, Romania)

  • Stelian Olaru

    (The Bucharest University of Economic Studies, Romania)

Abstract

Innovation is essential in the development of well-established companies, and economies. Companies that place a high priority on innovation are better prepare to overcome obstacles and to identify new growth opportunities. However, developing an effective innovation strategy can be a difficult and complicated task. To study the way innovation is approached in food organizations, in Romania, was carried out exploratory research, structured on 5 important topics: how organizations are defining innovations, what kind of innovations are developed, how innovation is implemented and managed, what measurement methods are used, and which is the strategy for the innovation management. The aim of the paper is to point out the commonalities and dissimilarities in the definition and process of innovation in small and medium organizations in parallel with big organizations. The authors could reveal important aspects to be considered for an innovation management model that could fit all food businesses, regardless of size.

Suggested Citation

  • Ioana Maria Popescu (Iacobescu) & Rodica Pamfilie & Stelian Olaru, 2023. "Commonalities and Dissimilarities in the Process of Innovation Management. A Comparable Perspective Based on Business Size," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 762-767, August.
    • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:1:p:762-767
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    References listed on IDEAS

    as
    1. Marieta Olaru & Vasile Dinu & Timo Keppler & Bogdan Mocan, 2015. "Study on the Open Innovation Practices in Romanian Smes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(S9), pages 1129-1129, November.
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    More about this item

    Keywords

    innovation management; Innovation measurement; product innovation; process innovations; business development;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development

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