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Strategic Alternatives Adopted by Travel Agencies to Develop Tourism Services

Author

Listed:
  • Roxana-Mihaela Ionitã

    (Christian University ”Dimitrie Cantemir”of Bucharest)

Abstract

Domestic and international tourism as a mass phenomenon is one of social events with the highest economic growth rate in the twentieth century. In Romania, the scale of this phenomenon is not very high, standing out modest position in terms of number of tourist arrivals, estimated at 0.6% of the world total, and revenue and lower a weight of 0.1% in world total. Just this demonstrates the complexity and subjectivity of the tourism phenomenon, influenced by economic, political, social, cultural, educational. The low level of development of a country and living standards, reduce tourist flows, even if it is rich tourism heritage.

Suggested Citation

  • Roxana-Mihaela Ionitã, 2015. "Strategic Alternatives Adopted by Travel Agencies to Develop Tourism Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 252-255, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:2:p:252-255
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2015/i2/ANALE%20vol%2015%20issue_2_2015_site.pdf
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    More about this item

    Keywords

    tourism; travel agency; strategy; development;
    All these keywords.

    JEL classification:

    • M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other

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