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Prospects of Development of Dairy Products Market in Georgia

Author

Listed:
  • Malania Elisabed

    (Professor of Caucasus International University)

  • Kochlamazashvili Lela

    (Professor of Georgian Technical University Business Engineering Faculty)

  • Kandashvili Teimuraz

    (Professor of Georgian Technical University Business Engineering Faculty)

Abstract

The market of dairy products is one of the largest markets in Georgia. There are many companies in the country producing dairy products, although there is still high demand for imported goods on the market, which is caused by dissatisfaction of Georgian consumers with the quality of the national produce. The companies producing dairy products need to necessarily use marketing researches of the market in their business activities in order to make their products competitive with the imported one and provide the same conditions for them on the national market.

Suggested Citation

  • Malania Elisabed & Kochlamazashvili Lela & Kandashvili Teimuraz, 2015. "Prospects of Development of Dairy Products Market in Georgia," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 536-539, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:536-539
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2015/ANALE%20vol%2015_issue_1_pt%20site.pdf
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    More about this item

    Keywords

    Georgia; market; Agro-marketing; Dairy produce;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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