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SWOT Analysis of the Romanian Tourism Market Component of the Marketing Plan

Author

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  • Șerban Comănescu Adrian

    (“Ovidius†University of Constanta)

Abstract

Managing the marketing-related activity is all about the context assesement in wich a company finds itself at a given time. The marketing specialist will perform a detailed analysis, i.e. a SWOT Analysis, through wich he can pinpoint the company’s strong points in corellation with the favourable opportunities that may be generated in the company’s environment at a given time, and to wheigh these assets and apportunities compared to the weaknesses and threats that may occur and create hazards in the company’s activity. The company has to keep track of all the elements mentioned above by using a thoroughly executed study and to unearth its opportunities and advantages, but also threats and weaknesses and act accordingly in his upcoming marketing-related activities. This paper’s objective is to perform a SWOT analysis in regard with the Romanian tourism market. The Romanian tourist market has great potential, but it is insuficiently valorified.

Suggested Citation

  • Șerban Comănescu Adrian, 2017. "SWOT Analysis of the Romanian Tourism Market Component of the Marketing Plan," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 472-476, December.
    • Handle: RePEc:ovi:oviste:v:xvii:y:2017:i:2:p:472-476
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    More about this item

    Keywords

    SWOT analysis; tourism market; marketing plan;
    All these keywords.

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics

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