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The Adoption of Marketing Decisions by Using Fuzzy Logic for Market Segmentation and Competitive Advantage Achieving A Hypothetical Application in Automotive Industry

Author

Listed:
  • Sîrb Lucian

    (“1st December 1918†University of Alba Iulia)

  • MolcuÈ› Alin

    (“Polytechnic†University of Timisoara)

  • Nastor Flavius

    (West University of Timisoara)

Abstract

In our contemporary period the businesses environment becomes more and more dynamicallyand surrounded by uncertainty, in the same time with the continuous increase of globalization andtechnology development. In this context, taking the most appropriate decisions, either strategical,tactical or operational ones, from different points of view within an organization, here makingreference to selecting the most suitable alternative in aspects like for example managerialdecisions, marketing decisions, human resources decisions and so on, represents for theorganization the vector for survival and development in an uncertain and ambiguous environment. The main purpose of this research is to find out which are the most preferred Dacia car brand in acertain region or country around the world in order to prioritize the production in a proactivelyand efficient way in accordance to the lean management and just in time production system.

Suggested Citation

  • Sîrb Lucian & MolcuÈ› Alin & Nastor Flavius, 2018. "The Adoption of Marketing Decisions by Using Fuzzy Logic for Market Segmentation and Competitive Advantage Achieving A Hypothetical Application in Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 394-399, July.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:394-399
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    More about this item

    Keywords

    marketing; decisional process; ambiguity; fuzzy logic; automotive;
    All these keywords.

    JEL classification:

    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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