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Innovativeness and Adoption of Innovation under Crisis Conditions

  • Florea Dorian-Lauren?iu

    ()

    (The Bucharest Academy of Economic Studies, Faculty of Marketing)

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    Innovativeness is the engine of human progress and wealthness, and thus, our way out of this economic crisis. However, economic crises can drive different trends to the innovation propensity of both firms and consumers. This article focuses on the factors that influence innovativeness and on the assess of innovativeness trend during the current economic crisis. The article sets that global innovativeness has a positive trend under crisis circumstances and that consumers kept propensity for adopting innovations.

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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/volum2011p2.pdf
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    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

    Volume (Year): XI (2011)
    Issue (Month): 2 (May)
    Pages: 443-448

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    Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:443-448
    Contact details of provider: Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice

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