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Innovativeness and Adoption of Innovation under Crisis Conditions

Author

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  • Florea Dorian-Lauren?iu

    () (The Bucharest Academy of Economic Studies, Faculty of Marketing)

Abstract

Innovativeness is the engine of human progress and wealthness, and thus, our way out of this economic crisis. However, economic crises can drive different trends to the innovation propensity of both firms and consumers. This article focuses on the factors that influence innovativeness and on the assess of innovativeness trend during the current economic crisis. The article sets that global innovativeness has a positive trend under crisis circumstances and that consumers kept propensity for adopting innovations.

Suggested Citation

  • Florea Dorian-Lauren?iu, 2011. "Innovativeness and Adoption of Innovation under Crisis Conditions," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 443-448, May.
  • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:443-448
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    More about this item

    Keywords

    innovativeness; adoption of innovation; economic crisis; R&D; consumer’s behavior;

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • D92 - Microeconomics - - Micro-Based Behavioral Economics - - - Intertemporal Firm Choice, Investment, Capacity, and Financing
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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