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How to Use Benchmarking in Small and Medium-Sized Businesses


  • Alexandrache (Hrimiuc) Olivia Bianca

    () (“Alexandru Ioan Cuza” University of Iaºi, Faculty of Economics and Business Administration)


In nowadays benchmarking become a powerful management tool that stimulates innovative improvement through exchange of corporate information, performance measurement, and adoption of best practices. It has been used for to improve productivity and quality in leading manufacturing organizations. In the last years, companies of different sizes and business sectors are getting involved in benchmarking activities. Despite the differences of benchmarking practices between smaller and bigger organizations, a successful benchmarking project could also enhance small business competitiveness. This study surveys the concept of benchmarking and analyze how it can be used in small bussiness.

Suggested Citation

  • Alexandrache (Hrimiuc) Olivia Bianca, 2011. "How to Use Benchmarking in Small and Medium-Sized Businesses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 18-21, May.
  • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:18-21

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    benchmarking; organization; performance; small and medium businesses;

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D


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