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The Utility of Online Business Models from the Romanian Ecotourism in the Context of Present-Day Crisis


  • Sion Beatrice

    () (Romanian-American University of Bucharest, Tourism Faculty)

  • Mihãlcescu Cezar

    () (Romanian-American University of Bucharest, Tourism Faculty)

  • Mãrginean Alexandra

    () (Romanian-American University of Bucharest, Tourism Faculty)


Computer usage is continuously and rapidly expanding, especially in the urban environment, and Romanian ecotourism is progressively relying on promotion via online advertising.[1] Computer networks have extended, thus fostering the creation of websites in which every entrepreneur is present without necessarily having a personal site, but simply by registering in a database that is a site which allows the consumer a clearer visualization of the offer on the market in a shorter time, without navigating on the Internet long. Therefore, once the interest in Internet services has increased, the computer has started to play an important part in commerce and in our daily lives, but the current economic situation is slowing the pace of expansion in the number of Internet users.

Suggested Citation

  • Sion Beatrice & Mihãlcescu Cezar & Mãrginean Alexandra, 2011. "The Utility of Online Business Models from the Romanian Ecotourism in the Context of Present-Day Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1186-1190, May.
  • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:1186-1190

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    References listed on IDEAS

    1. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, vol. 27(3), pages 197-212, June.
    3. Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
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    More about this item


    model; business; online; crisis; Romanian;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • R15 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Econometric and Input-Output Models; Other Methods


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