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Employee Engagement Strategies Concerning Competitive Advantage Achieving

Author

Listed:
  • Natalia Burlacu

    (Free International University of Moldova)

  • Ion Mura

    (Free International University of Moldova)

Abstract

This article analyse the organisational strategies that utilise employee engagement approaches as a means to improve organisations’ business performance. The strategies are examined to determine the role of the employee engagement approach as well as the process and nature of the relationship thereof with other organisational factors.

Suggested Citation

  • Natalia Burlacu & Ion Mura, 2019. "Employee Engagement Strategies Concerning Competitive Advantage Achieving," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 381-388, August.
    • Handle: RePEc:ovi:oviste:v:xix:y:2019:i:1:p:381-388
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    More about this item

    Keywords

    employee engagement; competitive advantage; individual performance; alignment strategy; employee development;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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