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The Balanced Scorecard and its Importance for the Assessment of the Global Performance

Author

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  • Caruntu Constantin

    (“Constantin Brancusi” University of Tirgu Jiu Faculty of Economics and Business Administration)

Abstract

The Balanced Scorecard method has become one of the most used methods in the measurement of performance by the management of companies. As we have noticed, the economic environment continues to have changes in the demand and supply so it is necessary for companies to know exactly what happens with their financial figures and with everything related to what provides value to customers, here we include the processes and the stakeholders. The aim of the paper is to introduce the method to the reader and to help him decide if he could use such a method in the future. Managers have the tendency to believe that only the sale of goods and services can lead to the performance of a company, but a company that want to compete on the long term must be able to take into consideration all the other aspects mentioned by the balanced scorecard.

Suggested Citation

  • Caruntu Constantin, 2014. "The Balanced Scorecard and its Importance for the Assessment of the Global Performance," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 453-456, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:453-456
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    More about this item

    Keywords

    performance; the balanced scorecard; employees; financial figures.;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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