Trends in Strategic Management of Banking Institutions in Romania
The integration of Romania in the European Union has determined serious implicationson economy and on the national banking system that had to cope with the pressure of a competitive market having higher and higher demands from customers who ask for much more complex products and banking services. Considering the evolution of the banking environment in the last period, for any institution of credit, aspects such as: diversification, inovation personalization of banking products and services should be priorities
Volume (Year): XII (2012)
Issue (Month): 2 (Decembre)
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