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Trends in Strategic Management of Banking Institutions in Romania


  • Dinculescu Elena –Silvia

    () (Constantin Brancoveanu University of Pitesti)

  • Bursugiu Mihaela

    (Constantin Brancoveanu University of Pitesti)


The integration of Romania in the European Union has determined serious implicationson economy and on the national banking system that had to cope with the pressure of a competitive market having higher and higher demands from customers who ask for much more complex products and banking services. Considering the evolution of the banking environment in the last period, for any institution of credit, aspects such as: diversification, inovation personalization of banking products and services should be priorities

Suggested Citation

  • Dinculescu Elena –Silvia & Bursugiu Mihaela, 2012. "Trends in Strategic Management of Banking Institutions in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 696-700, Decembre.
  • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:696-700

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    References listed on IDEAS

    1. Panait, Iulian, 2011. "Stock market diagnosis," MPRA Paper 44247, University Library of Munich, Germany.
    2. K. Coussement & D. Van Den Poel, 2006. "Churn Prediction in Subscription Services: an Application of Support Vector Machines While Comparing Two Parameter-Selection Techniques," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/412, Ghent University, Faculty of Economics and Business Administration.
    3. B. Larivière & D. Van Den Poel, 2004. "Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/223, Ghent University, Faculty of Economics and Business Administration.
    4. Kim, Moon-Koo & Park, Myeong-Cheol & Jeong, Dong-Heon, 2004. "The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services," Telecommunications Policy, Elsevier, vol. 28(2), pages 145-159, March.
    5. K. Coussement & D. Van den Poel, 2008. "Churn prediction in subscription services: an application of support vector machines while comparing two parameter-selection techniques," Post-Print hal-00788096, HAL.
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    More about this item


    strategic management; banking activities; trends; performance;

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • E59 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit - - - Other
    • F33 - International Economics - - International Finance - - - International Monetary Arrangements and Institutions


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