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Trends in Strategic Management of Banking Institutions in Romania

Author

Listed:
  • Dinculescu Elena –Silvia

    () (Constantin Brancoveanu University of Pitesti)

  • Bursugiu Mihaela

    (Constantin Brancoveanu University of Pitesti)

Abstract

The integration of Romania in the European Union has determined serious implicationson economy and on the national banking system that had to cope with the pressure of a competitive market having higher and higher demands from customers who ask for much more complex products and banking services. Considering the evolution of the banking environment in the last period, for any institution of credit, aspects such as: diversification, inovation personalization of banking products and services should be priorities

Suggested Citation

  • Dinculescu Elena –Silvia & Bursugiu Mihaela, 2012. "Trends in Strategic Management of Banking Institutions in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 696-700, Decembre.
  • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:696-700
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    More about this item

    Keywords

    strategic management; banking activities; trends; performance;

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • E59 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit - - - Other
    • F33 - International Economics - - International Finance - - - International Monetary Arrangements and Institutions

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