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Measuring Enterprise Performance: Financial and Non-Financial Indicators

Author

Listed:
  • Ionescu Alexandra

    („Ovidius” University of Constanta)

  • Stefanica Virginia
  • Burlacu Valentin

Abstract

The economic environment and businesses, in particular, have evolved significantly over the past decade, becoming increasingly competitive and complex. Under these circumstances, companies have to meet a heavy burden: they need to continuously adapt their activity to dynamic market developments and develop sophisticated performance measurement instruments. Traditional methods used over time have proved to be inadequate to assess the complex activity of enterprises in these dynamic environments. In this context, by reviewing the literature in the field, I intend to analyze the present perspective on enterprise performance measurement. This paper aims to highlight the importance of a multidimensional view on enterprise performance, by showing that performance can be measured using both financial and non-financial indicators, in order to obtain a clear view on overall enterprise performance.

Suggested Citation

  • Ionescu Alexandra & Stefanica Virginia & Burlacu Valentin, 2012. "Measuring Enterprise Performance: Financial and Non-Financial Indicators," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1483-1486, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1483-1486
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    More about this item

    Keywords

    enterprise performance; financial indicators; non-financial indicators.;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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