Identity in the Economical ArealAbstract:Identity is an intricate subject matter, especially when it is placed in the context of globalization. It presupposes sharing language, values and attitudes. That is to say, it places two cultures into contact. This impact may reach to an acculturating process in the economical areal. The present paper focuses on the words, expression and syntagms which are acculturated without being translated. Translation presupposes a difficult process but, if economists just get through a process of adjusting leaving behind the cultural traits, they may reach to foreignization that is an alienation from homeland’s cultural language and values
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- Ştefan MATEI, 2014. "Marketing Implication In Wine Economy," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 215-222, November.
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