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Systemic Perspective of Communication - Business Development Premises in the Context of Global Crisis

Author

Listed:
  • Popescu Manoela

    () ("Dimitrie Cantemir" Christian University of Bucharest, Faculty of Commerce and Tourism Management)

  • Crenicean Luminiþa Cecilia

    () ("Dimitrie Cantemir" Christian University of Bucharest, Faculty of Commerce and Tourism Management)

Abstract

Systemic approach to communication concerns that it could be captured in its dynamic, under the influence of its determining components, with a complexity greater than its component parts. In this sense, communication is considered an open system, being influenced by the context in which it appears and develops, but also the dynamics of its component parts. The synergy created thereby contributing to the effective operation and business development. Essential is considering the communication both the trial and phenomenon, but especially, as a link between demonstrating the relationship which ensure high performance at the organizational level and national level.

Suggested Citation

  • Popescu Manoela & Crenicean Luminiþa Cecilia, 2011. "Systemic Perspective of Communication - Business Development Premises in the Context of Global Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1727-1732, May.
  • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1727-1732
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    More about this item

    Keywords

    system; communication; business; structure; function.;

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • P0 - Economic Systems - - General

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