Trends in Strategic Management of Romanian Banking Institutions
Romania's integration into European Union caused serious implications for national economy and banking system, which came in a position to deal with the pressures of a competitive market and increasing requirements of customers seeking more complex products and banking services. It can be argued that the banking management and strategy involve each other. The action of implementing a strategic program in a bank actually represents the concrete manifestation of banking management since the strategic plan materializes by putting into practice the major decisions concerning the key areas of the banking activity.
Volume (Year): XI (2011)
Issue (Month): 1 (May)
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