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Intangible Assets – Important Resources or Barriers in the Development of the Organisations ?

Author

Listed:
  • Balan Ioana

    () („Alexandru Ioan Cuza” University of Iasi)

Abstract

In the evolution of the economy since the 2000s the term globalization has become a topic widely debated in the economic field with it’ s advantages and disadvantages derived from numerous studies on the changes shown by active participants in the economic life. The concepts regarding interconnected business and transactions in real time with a high degree of certainty, the quantity and quality of information transferred and received describe vey well today’s economic life. It can be seen, therefore a global influence of information that, under current conditions is considered increasingly signifiant, more often a key factor underlying the development of international competition. This article seeks to highlight the role of intangible assets in the new knowledge economy and future trends in development organizations.

Suggested Citation

  • Balan Ioana, 2011. "Intangible Assets – Important Resources or Barriers in the Development of the Organisations ?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 159-163, May.
  • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:159-163
    as

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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2011p1.pdf
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    References listed on IDEAS

    as
    1. Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
    2. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
    3. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, vol. 27(3), pages 197-212, June.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    socio-economic globalization; knowledge; intangible assets; intangible investment; evaluation.;

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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