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The Quality of the Commercial Services

Author

Listed:
  • STANCIU Anca
  • CONDREA Elena

    () („Ovidius” University of Constanta
    „Ovidius” University of Constanta)

Abstract

The implementation of a quality assurance system (SAQ) in a firm represents at the moment a necessity of the actual development context. Commercial services represent one of the main important components of the quality management systems in the retail activities. The services offered by all types of commerciants in their activities must themselves represent objectives of a quality approach, taking into consideration the customers exigency nowadays. The range of commercial services enregistered an explosive development in the last few years, being permanently adapted to the market demand. A special attention must be given in this respect to the human resources management involved in the quality assurance (AQ) activities, the human vector representing a major important item due to the activities specificity.

Suggested Citation

  • STANCIU Anca & CONDREA Elena, 2010. "The Quality of the Commercial Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 367-371, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:367-371
    as

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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumatemai2010.pdf
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    References listed on IDEAS

    as
    1. Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
    2. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
    3. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, vol. 27(3), pages 197-212, June.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    quality management system; commercial services; human resources;

    JEL classification:

    • M59 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Other

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