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Human Resource Management Improvement in the Romanian Trade Enterprises in the Context of the Demands Induced by Globalisation and the EU Integration


  • Lut Dina Maria

    () (Universitatea Crestina „Dimitrie Cantemir”, Facultatea de Management Turistic si Comercial Timisoara)


The Romanian trade enterprises are at the end of a long and difficult period of transition towards market economy, while also facing the competitive pressures induced by globalization and the EU integration. The present paper thus suggests a possible solution to the challenges that the Romanian trade enterprises must face, bringing arguments to show that one of the answers to the complexity of the environment is to develop the human resources and to adapt the management of these resources to the demands of the environment, with the purpose of increasing competitiveness. The suggestions regarding the human resources management improvement in the Romanian trade enterprises are based on the conclusions of the research performed among the 41 companies in the Timis county, dealing mostly in trade sector.

Suggested Citation

  • Lut Dina Maria, 2010. "Human Resource Management Improvement in the Romanian Trade Enterprises in the Context of the Demands Induced by Globalisation and the EU Integration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1107-1112, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1107-1112

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    References listed on IDEAS

    1. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, vol. 27(3), pages 197-212, June.
    3. Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
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    More about this item


    trade; market; human resources; demands.;

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation


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