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Methods of penetration in foreign markets


  • Lector Univ. Drd. Franca Stancu

    () (Universitatea “Tibiscus ” din Timisoara)


The decision on how a firm penetrates a foreign market segment is one of the most important decisions that can be made by the management of the company. Once the penetration method was chosen, its implementation will have significant implications on the firm that makes the decision, as well as on the market segment that it wishes to enter. A firm's program of penetrating a foreign market is mostly determined by the method chosen in penetrating that market. The company should consider all possible options, positions, the possibilities of losing control over how the product is presented to the final consumer and all the risks involved in penetrating foreign markets. Once he was chosen the method of penetration, management must provide strategies, objectives and time in which they should be achieved.

Suggested Citation

  • Lector Univ. Drd. Franca Stancu, 2010. "Methods of penetration in foreign markets," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1015-1019, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1015-1019

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    foreign markets; penetration method; management;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other


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