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A Technology-Enhanced Teaching Tool: Tracking Student Adoption and Performance


  • Neal H. Hooker
  • Christopher J. Shanahan
  • Valerie Rake
  • Eboni Francis
  • Charles Popovich
  • Joanne Dehoney


This article describes a Principles of Agribusiness Marketing course redesign that incorporated an online management system, various electronic information resources including a product innovation database, and individual and group research projects. Using the food industry as the vehicle, we attempt to enhance student understanding of basic marketing principles. Responses to an end-of-quarter technology survey and tracking data from the course management system are applied in a Technology Acceptance Model to determine factors that may influence student perceptions of the course management system's usefulness as a learning tool and performance. Copyright 2009 Agricultural and Applied Economics Association

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  • Neal H. Hooker & Christopher J. Shanahan & Valerie Rake & Eboni Francis & Charles Popovich & Joanne Dehoney, 2009. "A Technology-Enhanced Teaching Tool: Tracking Student Adoption and Performance," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(4), pages 963-983, December.
  • Handle: RePEc:oup:revage:v:31:y:2009:i:4:p:963-983

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    1. Kelly, Edel & Heanue, Kevin & Buckley, Cathal & O'Gorman, Colm, 2015. "Proven Science versus Farmer Perception," 2015 Conference, August 9-14, 2015, Milan, Italy 229067, International Association of Agricultural Economists.

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