Marketing Organic Pasta from Big Sandy to Rome: It's a Long Kamut-super-®
Bob Quinn spent 20 years propagating an ancient Egyptian wheat variety that is generally known as Khorasan wheat. Bob trademarked his wheat variety using the brand name "Kamut-super-®." Kamut-super-® brand wheat contains some nutritional, health, and taste advantages over modern wheat varieties, but lacks some of modern wheat's agronomic advantages. Kamut-super-® brand wheat is organically produced, and is used to make cereals, breads, cookies, snacks, pancakes, bread mixes, bulgur, pasta, and baked goods. Whole wheat products produced from Kamut-super-® brand wheat are less bitter than those produced from modern wheat varieties. Europe represents approximately two-thirds of the market for this product. Copyright 2009 Agricultural and Applied Economics Association
Volume (Year): 31 (2009)
Issue (Month): 2 (06)
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