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The Value of Plains Cotton Cooperative Association

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  • J. Mark Welch
  • Conrad P. Lyford
  • Kenneth Harling

Abstract

The Value of Plains Cotton Cooperative Association is a teaching case that allows students to consider the cooperative business model and the impact of this unique form of organization in agriculture. The Plains Cotton Cooperative Association (PCCA), a highly successful, innovative, and dominant cotton cooperative, is considered in this case. The general question is whether the cooperative form of organization is viable and relevant in the face of intensifying economic competition. Cotton producers and long-time co-op members must decide if they will remain loyal to the cooperative in light of recent negative publicity and disappointing returns from its marketing operations.

Suggested Citation

  • J. Mark Welch & Conrad P. Lyford & Kenneth Harling, 2007. "The Value of Plains Cotton Cooperative Association," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(1), pages 170-185.
    • Handle: RePEc:oup:revage:v:29:y:2007:i:1:p:170-185.
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2006.00336.x
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    References listed on IDEAS

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    1. Lyford, Conrad P., 2001. "Threads For The Future: Value Chain Analysis At Pcca," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(2), pages 1-8.
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    Cited by:

    1. Jasper Grashuis, 2018. "An Exploratory Study of Cooperative Survival: Strategic Adaptation to External Developments," Sustainability, MDPI, vol. 10(3), pages 1-15, February.

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