Vertical Integration in Ecuador: The Case of Fresh-Cut Pineapples
Telesignos, a fruit producer and exporter in Guayaquil, Ecuador, was considering vertical integration into pre-cut pineapple production. Fruit processing skills, favorable image/reputation, as well as access to a new market could be obtained by linking with a company like Del Monte to produce fresh-cut fruit products under the Del Monte brand. The decision is whether it would make sense for Telesignos to invest in a fresh fruit processing facility in Ecuador to export fresh-cut pineapple to the United States. Copyright 2005, Oxford University Press.
Volume (Year): 27 (2005)
Issue (Month): 4 ()
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