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The Value of Agricultural Economics Extension Programming: An Application of Contingent Valuation

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  • Brian Roe
  • Timothy C. Haab
  • Brent Sohngen

Abstract

We used contingent valuation to estimate participant willingness to pay (WTP) for agricultural economics extension programming. The data, collected from evaluation forms used for a series of outlook meetings conducted by faculty from Ohio State University, and subsequent analysis suggest participant private benefits exceeded departmental costs of conducting the program (benefit-cost ratios of 1.07 under conservative assumptions and 1.74 under moderate assumptions). We also explore the revenue generation potential from alternative program pricing and discuss the potential for developing differentiated programs to reach distinct audience segments. Additional research necessary before implementing alternative pricing or program differentiation plans is also discussed. Copyright 2004, Oxford University Press.

Suggested Citation

  • Brian Roe & Timothy C. Haab & Brent Sohngen, 2004. "The Value of Agricultural Economics Extension Programming: An Application of Contingent Valuation," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(3), pages 373-390.
  • Handle: RePEc:oup:revage:v:26:y:2004:i:3:p:373-390
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00186.x
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    References listed on IDEAS

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    1. Birkhaeuser, Dean & Evenson, Robert E & Feder, Gershon, 1991. "The Economic Impact of Agricultural Extension: A Review," Economic Development and Cultural Change, University of Chicago Press, vol. 39(3), pages 607-650, April.
    2. James C. Hanson & Richard E. Just, 2001. "The Potential for Transition to Paid Extension: Some Guiding Economic Principles," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 777-784.
    3. Garth John Holloway & Simeon K. Ehui, 2001. "Demand, Supply and Willingness-to-Pay for Extension Services in an Emerging-Market Setting," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 764-768.
    4. George B. Frisvold & Kathleen Fernicola & Mark Langworthy, 2001. "Market Returns, Infrastructure and the Supply and Demand for Extension Services," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 758-763.
    5. Ariel Dinar & Gabriel Keynan, 2001. "Economics of Paid Extension: Lessons from Experience in Nicaragua," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 769-776.
    6. Ariel Dinar, 1996. "Extension Commercialization: How Much to Charge for Extension Services," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(1), pages 1-12.
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    Cited by:

    1. Doye, Damona G., 2006. "The Environment for Scholarship in Agricultural Economics Extension," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(02), August.
    2. repec:oup:apecpp:v:39:y:2017:i:3:p:499-515. is not listed on IDEAS
    3. repec:oup:apecpp:v:39:y:2017:i:4:p:547-558. is not listed on IDEAS
    4. Pedro Cerdán-Infantes & Alessandro Maffioli & Diego Ubfal, 2008. "The Impact of Agricultural Extension Services: The Case of Grape Production in Argentina," OVE Working Papers 0508, Inter-American Development Bank, Office of Evaluation and Oversight (OVE).

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