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The Value of Agricultural Economics Extension Programming: An Application of Contingent Valuation

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  • Brian Roe
  • Timothy C. Haab
  • Brent Sohngen

Abstract

We used contingent valuation to estimate participant willingness to pay (WTP) for agricultural economics extension programming. The data, collected from evaluation forms used for a series of outlook meetings conducted by faculty from Ohio State University, and subsequent analysis suggest participant private benefits exceeded departmental costs of conducting the program (benefit-cost ratios of 1.07 under conservative assumptions and 1.74 under moderate assumptions). We also explore the revenue generation potential from alternative program pricing and discuss the potential for developing differentiated programs to reach distinct audience segments. Additional research necessary before implementing alternative pricing or program differentiation plans is also discussed. Copyright 2004, Oxford University Press.

Suggested Citation

  • Brian Roe & Timothy C. Haab & Brent Sohngen, 2004. "The Value of Agricultural Economics Extension Programming: An Application of Contingent Valuation," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(3), pages 373-390.
    • Handle: RePEc:oup:revage:v:26:y:2004:i:3:p:373-390
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00186.x
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    Cited by:

    1. Doye, Damona, 2006. "The Environment for Scholarship in Agricultural Economics Extension," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 38(2), pages 261-278, August.
    2. Bidisha Mandal & Timothy Lawrence, 2017. "Managing the Commons: How Extension Facilitates Local Participation to Manage Natural Resources," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 39(3), pages 499-515.
    3. Brenna Ellison & Nicholas D Paulson & Mykel R Taylor & Glynn T Tonsor & Jonathan Coppess & Gary D Schnitkey, 2017. "Evaluation of Educational Offerings Associated with the 2014 Farm Bill," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 39(4), pages 547-558.
    4. Andrew Wright & Jeffrey Wright & Dean McCorkle & Jeffrey Hyde, 2025. "Are we measuring impact accurately? Identifying potential sources of bias in the evaluation of extension personnel and programs," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 47(1), pages 49-64, March.
    5. Pedro Cerdán-Infantes & Alessandro Maffioli & Diego Ubfal, 2008. "The Impact of Agricultural Extension Services: The Case of Grape Production in Argentina," OVE Working Papers 0508, Inter-American Development Bank, Office of Evaluation and Oversight (OVE).
    6. Ferris, John N., 2010. "The USDA/Land Grant Extension Outlook Program -- A History and Assessment," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 101723, Agricultural and Applied Economics Association.

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