IDEAS home Printed from https://ideas.repec.org/a/oup/oxford/v15y1999i1p33-42.html
   My bibliography  Save this article

Product Strategies, Managerial Comprehension, and Organizational Performance

Author

Listed:
  • Wensley, Robin

Abstract

Recent comments on the national competitive model based on links between organizational skills and value added have recognized that individual firm performance can be significantly moderated by either or both marketing expertise and differentiating skills within the organization with an emphasis on high-level managerial capabilities. This article considers both a more detailed analysis of marketing approaches in this area and also the development in business strategy of concepts such as core competencies and capabilities. The market approaches have focused on detailed product market strategies and, in particular, segmentation and positioning in competitive markets. More sophisticated marketing approaches can help resolve the complexity of ex-ante choices, which should not be confused with the simple ex-post patterns which often emerge. Along with recent tentative work on the impact of managerial comprehension, this suggests that the moderating effects of these two factors may indeed be even stronger than previously suggested. Copyright 1999 by Oxford University Press.

Suggested Citation

  • Wensley, Robin, 1999. "Product Strategies, Managerial Comprehension, and Organizational Performance," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 15(1), pages 33-42, Spring.
    • Handle: RePEc:oup:oxford:v:15:y:1999:i:1:p:33-42
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aidan R. Vining, 2003. "Internal Market Failure: A Framework for Diagnosing Firm Inefficiency," Journal of Management Studies, Wiley Blackwell, vol. 40(2), pages 431-457, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:oxford:v:15:y:1999:i:1:p:33-42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press (email available below). General contact details of provider: https://academic.oup.com/oxrep .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.