IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v23y1996i3p204-18.html
   My bibliography  Save this article

Notes toward an Application of McCracken's "Cultural Categories" for Cross-Cultural Consumer Research

Author

Listed:
  • Applbaum, Kalman
  • Jordt, Ingrid

Abstract

The importance to cross-cultural consumer research of an encompassing yet intricate approach to evaluating the role of culture has been broadly recognized. This article charts a procedure for operationalizing the descriptive term "cultural categories" for this purpose. By analyzing the acceptance, use, and meaning-attachment patterns of selected goods or services in a given environment, culture-exclusive (and nonexclusive) categories can be discerned and labeled. Explanation and illustration of this approach are drawn from a field investigation conducted in western Japan. Copyright 1996 by the University of Chicago.

Suggested Citation

  • Applbaum, Kalman & Jordt, Ingrid, 1996. "Notes toward an Application of McCracken's "Cultural Categories" for Cross-Cultural Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(3), pages 204-218, December.
    • Handle: RePEc:oup:jconrs:v:23:y:1996:i:3:p:204-18
    DOI: 10.1086/209478
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209478
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209478?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chun-Liang Chen, 2021. "Cultural product innovation strategies adopted by the performing arts industry," Review of Managerial Science, Springer, vol. 15(5), pages 1139-1171, July.
    2. Moon-Yong Kim & Sangkil Moon, 2021. "The effects of cultural distance on online brand popularity," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 302-324, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:23:y:1996:i:3:p:204-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.