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Using an online community for vehicle design: project variety and motivations to participate

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  • Victor P. Seidel
  • Benedikt Langner

Abstract

Firms increasingly seek to use online communities as sources of ideas, innovations, and designs. However, many such open innovation efforts lack sustained participation and ultimately fail. This research sought to understand motivations to participate in a firm-hosted design community and how the nature of the design task influences sustained participation. From an inductive study of a leading vehicle design community, we found project variety—across two dimensions of project autonomy and project complexity—supported a range of motivations to participate and the social practice of vehicle design. We discuss implications of our study for research on online communities and for firms within the global vehicle industry.

Suggested Citation

  • Victor P. Seidel & Benedikt Langner, 2015. "Using an online community for vehicle design: project variety and motivations to participate," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 24(3), pages 635-653.
    • Handle: RePEc:oup:indcch:v:24:y:2015:i:3:p:635-653.
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    File URL: http://hdl.handle.net/10.1093/icc/dtv016
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    Cited by:

    1. Ruo-Yu Liang & Wei Guo & Ling-Hao Zhang & Lei Wang, 2019. "Investigating Sustained Participation in Open Design Community in China: The Antecedents of User Loyalty," Sustainability, MDPI, vol. 11(8), pages 1-19, April.
    2. Jing Zhang & Wei Guo & Ruoyu Liang & Lei Wang & Zhonglin Fu & Jiang Sun, 2022. "How to Find the Key Participants in Crowdsourcing Design? Identifying Lead Users in the Online Context Using User-Contributed Content and Online Behavior Analysis," Sustainability, MDPI, vol. 14(4), pages 1-17, February.
    3. Jonathan Sims & Victor P. Seidel, 2017. "Organizations coupled with communities: the strategic effects on firms engaged in community-coupled open innovation," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 26(4), pages 647-665.
    4. Mario Le Glatin & Pascal Le Masson & Benoit Weil, 2016. "Measuring the generative power of an organisational routine with design theories: the case of design thinking in a large firm," Post-Print hal-01367471, HAL.
    5. Victor P. Seidel & Christoph Riedl, 2023. "How creative versus technical constraints affect individual learning in an online innovation community," Papers 2303.15163, arXiv.org.
    6. Christoph Riedl & Victor P. Seidel, 2018. "Learning from Mixed Signals in Online Innovation Communities," Organization Science, INFORMS, vol. 29(6), pages 1010-1032, December.

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