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The organic health halo: Influence of mood, restrained eating and healthiness perceptions

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  • Ogoudele Simon Codjo
  • Bachir Kassas
  • Hayk Khachatryan
  • Rodolfo M Nayga

Abstract

Although organic labels inform consumers about food production, many incorrectly infer that organic foods contain fewer calories than regular foods, a phenomenon known as the organic health halo effect. This study examines the influence of mood, restrained eating, and food healthiness perceptions on the prevalence of the organic health halo effect. Results revealed that both restrained and unrestrained eaters perceive organic foods as healthier and less caloric. Although organic and regular foods were identical in calories, calorie misperception persisted across mood conditions and restrained eating status. However, positive and negative moods decreased the organic health halo effect among unrestrained eaters.

Suggested Citation

  • Ogoudele Simon Codjo & Bachir Kassas & Hayk Khachatryan & Rodolfo M Nayga, 2026. "The organic health halo: Influence of mood, restrained eating and healthiness perceptions," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 53(1), pages 30-50.
    • Handle: RePEc:oup:erevae:v:53:y:2026:i:1:p:30-50.
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    File URL: http://hdl.handle.net/10.1093/erae/jbaf058
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