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Evaluating Enterprise Agility – An Exploratory Research On Consumer Behavior Indicators


  • BOIER Rodica

    () (Technical University Iasi, Textiles and Industrial Management, Economics & Marketing Chair)


Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying i

Suggested Citation

  • BOIER Rodica, 2009. "Evaluating Enterprise Agility – An Exploratory Research On Consumer Behavior Indicators," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 604-607, May.
  • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:604-607

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    References listed on IDEAS

    1. Lowry, James R., 1997. "The life cycle of shopping centers," Business Horizons, Elsevier, vol. 40(1), pages 77-86.
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    More about this item


    Agile enterprise; exploratory research; focus group; brand image; customer preferences; buyer risk; customer attitude; buying intentions; post-purchase satisfaction.;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics


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