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Evaluating Enterprise Agility – An Exploratory Research On Consumer Behavior Indicators

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  • BOIER Rodica

    (Technical University Iasi, Textiles and Industrial Management, Economics & Marketing Chair)

Abstract

Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying i

Suggested Citation

  • BOIER Rodica, 2009. "Evaluating Enterprise Agility – An Exploratory Research On Consumer Behavior Indicators," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 604-607, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:604-607
    as

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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/115.pdf
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    References listed on IDEAS

    as
    1. BOIER Rodica, 2009. "Consumer Behavior And Enterprise Agility – A Model Of The Surveyed Indicators," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 600-603, May.
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    More about this item

    Keywords

    Agile enterprise; exploratory research; focus group; brand image; customer preferences; buyer risk; customer attitude; buying intentions; post-purchase satisfaction.;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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