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Consumer Behavior And Enterprise Agility – A Model Of The Surveyed Indicators

Author

Listed:
  • BOIER Rodica

    (Technical University Iasi, Textiles and Industrial Management, Economics & Marketing Chair)

Abstract

Enhancing the agility of the response to market demands is one of the most desirable qualities for the management of today’s enterprise, which is facing an unstable environment, with abrupt, frequent and unpredictable changes. The paper proposes a model o

Suggested Citation

  • BOIER Rodica, 2009. "Consumer Behavior And Enterprise Agility – A Model Of The Surveyed Indicators," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 600-603, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:600-603
    as

    Download full text from publisher

    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/114.pdf
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    References listed on IDEAS

    as
    1. Nirmal Pal & Daniel C. Pantaleo, 2005. "The Agile Enterprise," Springer Books, Springer, number 978-0-387-25078-6, September.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Almas Sabir & Kaouther Znaidi & Mir Nimer Abdul Qayum, 2020. "Endeavor Agility on Consumption Value through Affirming an Acceptable Degree of Utilization Esteem for New Items," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 19-34.
    2. BOIER Rodica, 2009. "Evaluating Enterprise Agility – An Exploratory Research On Consumer Behavior Indicators," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 604-607, May.

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    More about this item

    Keywords

    Agile enterprise; customer value; marketing research; brand image; customer preferences; buyer risk; customer attitude; buying intentions; post-purchase satisfaction;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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