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A Collaborative Perspective Of Crm

Author

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  • Nicolae Marginean

    () (Bogdan Voda University, Faculty of Economics)

Abstract

Today, companies are becoming more customer focused, trying to adapt their business systems in order to be more responsive to the ever-changing needs of customers. CRM software gives a new face to the relationship with the customer, using the new technolo

Suggested Citation

  • Nicolae Marginean, 2009. "A Collaborative Perspective Of Crm," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1001-1005, May.
  • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:1001-1005
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/205.pdf
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    More about this item

    Keywords

    ontology; software agents; collaborative; website; CRM; OAA; OWL; facilitator;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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