The Way In Which Microsoft Excel Software Has Evolved In The Marketing Activity Of Small Business Companies In The Bihor County

The most of the decisions in marketing activity assume: analysis and processing of a large amount of information. This way, Microsoft Excel offers a multitude of easy using instruments to marketers. Thus, they can obtain quickly and easily information about the market, selling, consumers, which will be the basis for efficient decision making. Microsoft Excel software offers powerful data processing and analysis instruments for marketers, instruments which can be used when situation must be analyzed and decision must be taken. This paper presents a study about the way in which the use of Microsoft Excel software has evolved in the marketing activity of the Bihor County companies. For this study we used the results of a research conducted in year 2013 and we conducted a new research in this year. The results of the study revealed an increase of the Microsoft Excel software use in the marketing activity of the small business companies from the Bihor County for the analyzed period of time. There was an increase in the use data processing and analysis Microsoft Excel instruments in the marketing activity. But the increase was differentiated depending on the used instrument. An increasing number of companies are beginning to understand the importance of using data processing and analysis Microsoft Excel instruments.