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Study Regarding Communication And Distribution Activities Within The Romanian Monasteries

Author

Listed:
  • Tîrca Alexandra-Maria
  • Bãcilã Mihai-Florin
  • Ciornea Raluca

Abstract

The purpose of this paper is to examine the way in which Romanian monastic compounds promote their religious attraction and the degree of collaboration between monasteries and intermediaries in the religious tourism market. The study was carried on in more than 100 monasteries and showed the existence of significant differences regarding the promotion activities among monasteries because of the characteristics of the religious compounds. Moreover the results indicated there are opportunities to develop relationships and partnerships between monasteries and the other actors involved in organizing the travels with religious motivations.

Suggested Citation

  • Tîrca Alexandra-Maria & Bãcilã Mihai-Florin & Ciornea Raluca, 2010. "Study Regarding Communication And Distribution Activities Within The Romanian Monasteries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 785-790, July.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:785-790
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/124.pdf
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    More about this item

    Keywords

    Communication tools; distribution activities; religious sites; religious travel.;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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