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Climate Change Discourse. Case Study: Raiffeisen Bank

Author

Listed:
  • PLUMB Ion
  • ZAMFIR Andreea
  • DRAGHICI Monica

Abstract

This study investigates the climate change discourse as this is a highly debated topic nowadays. A case study is revealed in this paper, which consists of applying the critical discourse analysis method at Raiffeisen Bank, one of the most important international banks. The findings of this study disclose that misleading messages are construed in climate change discourse by using some persuasion means in order to support the statement of the discourse. The study was conducted by combining a wide variety of sources, such as articles, strategies, and reports.

Suggested Citation

  • PLUMB Ion & ZAMFIR Andreea & DRAGHICI Monica, 2010. "Climate Change Discourse. Case Study: Raiffeisen Bank," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 681-687, July.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:681-687
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/106.pdf
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    More about this item

    Keywords

    climate change; discourse analysis; Raiffeisen Bank;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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