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Demo-Social Determinants Of European Consumer Behaviour

Author

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  • Danu Marcela-Cornelia

    ()

Abstract

The components of demo-social macroeconomic level but especially in the continental context were decisive action on both exponents of the supply and the demand; the businessman need to know features, character and effects of these variables on the functionality they produce while the European market and national. From the range of the demo-social components, I referred to the social classes, the reference groups, the area of residence, taking into consideration reality that these components carries on business in general, particularly on the consumer, a long-term determination so, their knowledge as fair provides managers can develop policies and strategies consistent with these conditions.

Suggested Citation

  • Danu Marcela-Cornelia, 2010. "Demo-Social Determinants Of European Consumer Behaviour," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 191-195, July.
  • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:191-195
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/029.pdf
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    More about this item

    Keywords

    demographic-social determinants; social class; reference groups; family; residence environment; inter-variable correlations;

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D31 - Microeconomics - - Distribution - - - Personal Income and Wealth Distribution
    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • R21 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Housing Demand

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