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Digitalization and Retail Sector Productivity in Bulgaria


  • Violeta Dimitrova

    (University of Economics – Varna, Bulgaria)


The widespread penetration of digitalization changes the nature of exchange between market agents and has a direct impact on the forms of trade, including retail. The aim of this study is to examine the productivity of retail trade in the context of digitalization based on a brief theoretical analysis and the example of empirical data from the retail sector in Bulgaria for the period 2008 – 2019 or between the two economic crises. A descriptive analysis was used. Productivity is presented as the ratio of gross value added, volume of sales and gross income per employee.

Suggested Citation

  • Violeta Dimitrova, 2021. "Digitalization and Retail Sector Productivity in Bulgaria," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 233-245, April.
  • Handle: RePEc:nwe:natrud:y:2021:i:2:p:233-245

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    More about this item


    retailing; productivity; gross margin; digitalization;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics


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