IDEAS home Printed from
   My bibliography  Save this article

Specialization of Tourist Offering by Modeling a Package Tour for Gambling Tourism


  • Mariana Ianeva

    () (University of National and World Economy, Sofia, Bulgaria)

  • Nikola Gaydarov

    () (University of National and World Economy, Sofia, Bulgaria)


The importance of the issues subject of this study is determined by the fact that Bulgarian tourism is looking for new forms of diversification of the tourism. The aim of the article is to explore and prove basic steps that correspond to the achieved contributions (results), such as: analysis of good practices in casino tourism; methodological framework for research of specialized sites for gambling tourism identified through determined criteria and evaluation indicators; modeling of a specialized gambling product of an Inbound Tour Operator (ITO) based on survey results. In order to achieve the objectives and tasks the following research methods have also been used: Overview of theoretical research; Review of materials from international and European organizations; Review of company surveys; Empirical research. Other contributions (results): The model is aimed at assisting the work of tourist managers in identifying and improving the parameters in the selection of suppliers as well as the implementation of good practices in the package tour. At present, the possibilities for diversification of the product offering of the tour operators are not sufficiently explored in Bulgaria, according to the basic and complementary specialization of the tourist regions and the opportunities for development of all-year-round forms of tourism.

Suggested Citation

  • Mariana Ianeva & Nikola Gaydarov, 2019. "Specialization of Tourist Offering by Modeling a Package Tour for Gambling Tourism," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 125-143, June.
  • Handle: RePEc:nwe:natrud:y:2019:i:1:p:125-143

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    experience economy; specialized tourist product; casino tourism; and bundled product of a tour operator;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:natrud:y:2019:i:1:p:125-143. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vanya Lazarova). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.