Digital Transformations and Economic Standards: the Key Questions to Bulgaria Posed by National Economy’s Existing Potential

In this paper, we consider some of the major challenges that digital transformations (DTs) have posed to the economic management. Digital transformation is an imperative for modern companies to succeed. Other researchers identified some specific factors of companies’ DTs success, among them incremental transformations, cost-effectiveness and sustainability of organizational changes (BCG, 2021). This identification stemmed from the microeconomic viewpoint by examining the experience of large companies, which operate in global markets. We welcome this identification. However, we argue that DTs success and benefits could and should be examined from other viewpoints too, especially, from the position of society, in particular, the community at a national level. We state DTs have not the same scope and role by regions and countries, as economic standards raise some barriers against this process. In other words, the parameters of socio-economic environment are one of the significant factors of the success of companies’ DTs. We make a difference between the two major groups – the micro and the macro factors of DTs, based on an overview of ICT changing role over the latest three technological revolutions from industry 3.0 to industry 5.0.