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Misinformation and its Implications for Green Markets

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  • Chan, Nathan W.

Abstract

This paper develops and analyzes a model of misinformation in markets for so-called "green" products, and more generally, impure public goods. Unlike previous studies of green goods, I account for strategic interactions between consumers and consider equilibrium outcomes under misinformation. A major finding is that misinformation can help or harm environmental quality and welfare, and the direction of these changes depends critically upon whether "green" or "brown" consumers are more likely to be misinformed. These results are particularly germane to markets where nascent methods for analyzing environmental impacts, like lifecycle assessments (LCA) and carbon footprinting, are applied.

Suggested Citation

  • Chan, Nathan W., 2015. "Misinformation and its Implications for Green Markets," Strategic Behavior and the Environment, now publishers, vol. 5(3-4), pages 301-316, December.
    • Handle: RePEc:now:jnlsbe:102.00000062
    DOI: 10.1561/102.00000062
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    Cited by:

    1. Montoya-Villalobos, Maria J., 2023. "Green consumption: The role of confidence and pessimism," Ecological Economics, Elsevier, vol. 205(C).
    2. Nathan W. Chan, 2019. "Funding Global Environmental Public Goods Through Multilateral Financial Mechanisms," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(2), pages 515-531, June.

    More about this item

    Keywords

    Information; Green markets; Public goods; Greenwashing;
    All these keywords.

    JEL classification:

    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General

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