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Reflections of Eminent Marketing Scholars

Author

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  • Dawn Iacobucci

Abstract

This “Reflections†collection contains essays from stellar marketing scholars. These contributors were asked to consider and comment on something about their careers, something that they experienced and learned from, in the spirit of offering guidance to junior marketing scholars. These essays will impress the field, once again confirming the eminent stature of these fabulous people—we respect and admire them, and they inspire us.

Suggested Citation

  • Dawn Iacobucci, 2022. "Reflections of Eminent Marketing Scholars," Foundations and Trends(R) in Marketing, now publishers, vol. 16(1-2), pages 1-307, March.
    • Handle: RePEc:now:fntmkt:1700000076
    DOI: 10.1561/1700000076
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