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Real-time decision support promotes pro-environmental behavior

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  • Bregulla, Daniel

Abstract

In this controlled online experiment, I show how a transparent decision support environment promotes people’s pro-environmental behavior. Participants complete a validated experimental protocol (i.e., the Carbon Emission Task), where they are asked to trade off financial gains and environmental externalities. In a treatment where participants receive decision support via colored feedback, they engage in more pro-environmental behavior than in a neutral control treatment. Furthermore, pro-environmental values positively correlate with corresponding behavior in both treatments. The data does not support the hypothesis that decision support moderates the relationship between pro-environmental values and pro-environmental behavior, or that the correlation between environmental motivation and behavior is moderated to a lesser extent by self-control under the decision support treatment.

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  • Bregulla, Daniel, 2022. "Real-time decision support promotes pro-environmental behavior," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 76(3), pages 298-314.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2022-3-298
    DOI: 10.5771/0042-059X-2022-3-298
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