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Achievement Motivation and Locus of Control as Factors of Entrepreneurial Orientation in Tourism and Healthcare Services

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  • Knežević, Milena Nedeljković
  • Mijatov, Maja
  • Kovačić, Sanja

Abstract

The main goal of this research was to determine the importance of achievement motivation toward task and success, as well as internal and external locus of control for entrepreneurial orientation (EO) within the tourism and healthcare services. The survey research was conducted on a sample of 207 respondents from Serbia (current and potential entrepreneurs in tourism and medical services). Results showed that EO was influenced by achievement motivation, oriented towards task and success, as well as by the internal locus of control. Results are shedding light on the variables for enhancing the development of entrepreneurship, important for transitional countries.

Suggested Citation

  • Knežević, Milena Nedeljković & Mijatov, Maja & Kovačić, Sanja, 2021. "Achievement Motivation and Locus of Control as Factors of Entrepreneurial Orientation in Tourism and Healthcare Services," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 26(2), pages 275-305.
    • Handle: RePEc:nms:joeems:10.5771/0949-6181-2021-2-275
    DOI: 10.5771/0949-6181-2021-2-275
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