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Kommunisten, Kapitalisten und Konsumenten: ueber den Wandel der normativen Einstellungen chinesischer Unternehmer und Konsumenten seit 1978. (Communists, capitalists, and consumers: On the evolving norms of Chinese entrepreneurs and consumers since 1978)

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  • Lieber, André

Abstract

Die chinesische Wirtschaftsreform seit 1978 hat den ethischen Diskurs vielfaeltiger gemacht. Im Spannungsfeld zwischen Kommunisten, Kapitalisten und Konsumenten entstehen zum Teil voellig neue Normvorstellungen und Wertebotschaften. Diese Entwicklung ist zum einen durch eine hohe Widerspruechlichkeit und Schnelllebigkeit gekennzeichnet. Andererseits beschreibt sie einen tiefgreifenden Wertewandel der chinesischen Konsumgesellschaft, auf den sich Unternehmen einstellen muessen. (Chinese economic reform since 1978 has pluralized the country’s ethical discourse. Communists, capitalists, and consumers compete against each other on the basis of newly emerging norms and values. This development is characterized by widespread inconsistencies and fast moving changes. At the same time, Chinese consumer society is undergoing a deep rooted transformation that business has to adapt to and deal with.)

Suggested Citation

  • Lieber, André, 2012. "Kommunisten, Kapitalisten und Konsumenten: ueber den Wandel der normativen Einstellungen chinesischer Unternehmer und Konsumenten seit 1978. (Communists, capitalists, and consumers: On the evolving no," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 13(3), pages 317-330.
    • Handle: RePEc:nms:ethics:doi_10.1688/1862-0043_zfwu_2012_03_lieber
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    File URL: https://www.nomos-elibrary.de/10.5771/1439-880X-2012-3-317
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    More about this item

    Keywords

    Chinese reform; political ethics; boss Christians; corporate social responsibility; consumer nationalism; consumer citizen;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • I30 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General
    • P12 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Capitalist Enterprises
    • P20 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - General
    • P31 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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